Since 2012, Giving Tuesday has been celebrated as a way to kick off a season of charity. It is always held on the Tuesday immediately after Thanksgiving, but is considered a global day of giving.
On Giving Tuesday, people from diverse backgrounds join together to celebrate and support philanthropy.
The movement was started by the team at the Belfer Center for Innovation and Social Impact (at the 92nd Street Y in New York City), in conjunction with the United Nations Foundation.
The first year, Giving Tuesday received a great deal of press. Either before or after that Tuesday, it was covered by the Washington Post, White House official blog, ABC News and the Huffington Post.
Through the Years
In 2013, a total of $28 million was moved. Since then, there has been steady growth in both donations and recognition each year. In 2018, the tentative approximate estimate is $400 million. We can only assume that this upward trend will continue in 2019.
In 2016, it was reported that $6.8 million was moved through Facebook alone. This year, that number was up to $62.6 million! The hashtag #GivingTuesday uses the power of social media in a powerful way. People will donate their time, talent and resources in creative ways that creates an avalanche of acts of kindness — both big and small.
Giving on ‘Giving Tuesday’
People have generally responded positively to Giving Tuesday. Large organizations have joined in, including Microsoft, Skype, Google, Cisco, UNICEF and Save the Children, which has undoubtedly contributed to the initiative’s success. The Bill and Melinda Gates Foundation and PayPal also play a big role.
Giving Tuesday is essentially a multi-platform campaign that involves various nonprofits and donation platforms. Dedicating a single day to giving helps raise public awareness while making it easier for organizations to coordinate their efforts.
The Giving Tuesday movement is always looking for official charities or for-profit organizations that are committed to a project that helps a registered charity. However, you don’t have to be a business or nonprofit to participate.
Some individuals do their part by simply performing small acts of kindness throughout the day, advocating for a cause they believe in, or organizing a fundraising event through a school or religious group to raise money for a worthy cause.